Visa Leadership Principles

Our Leadership Principles are integrated into all that we do, driving accountability for our actions and the way we lead.

Lead courageously

Act like an owner.
We think about every opportunity, investment and resource as if Visa were our family's business. We are emotionally invested in driving long-term growth and value. We are committed, resourceful and proactive in identifying problems, opportunities and solutions.

Think big and challenge the status quo. 

We are constantly curious about our industry, technology and the world. We set bold aspirations and develop new ideas that shape the future of commerce.

Hold ourselves and each other accountable.
We take responsibility for our behaviors, actions and decisions. We act with integrity, have the courage to stand up for what is right and hold each other accountable to deliver.


Obsess about customers

Listen and learn from customers.
We seek to deeply understand our customers to enable them to achieve their goals.

Dream, design, and build the future of payments.
We anticipate end users’ needs and create simple, compelling solutions to address them.

Sell with pride and purpose.
We are proud of our solutions and we build deep, trust-based partnerships that drive mutual growth.


Collaborate as one Visa

Champion inclusion and diversity.
We treat everyone with respect. We excel by harnessing the power of diversity of all kinds to drive innovation and fuel our growth.

Encourage constructive debate.
We pursue the truth in everything we do. We communicate openly and honestly. We speak our minds respectfully, always assuming good intent and keeping an open mind.

Enable each other to succeed.
We work and win together as partners. We remove barriers and empower teams to maximize the impact of our collective resources and capabilities.


Execute with excellence

Decide quickly and move fast.
We make the best call based on the available data. We take calculated risks and have a bias for action, even when it means we must disagree and commit.

Deliver seamlessly.
We strive for simplicity and make it easy to get things done. We plan carefully and execute successfully to exceed expectations.

Learn from our mistakes.
We own our mistakes and address them. We change our decisions when new facts emerge.

The Visa Leadership Principles set expectations for how we work with our customers, partners and each other.

Reimagine what’s possible at Visa

We’re creating a lasting impact in the communities where we live and work.

Unlocking opportunities for everyone

Find out what drives us to uplift everyone, everywhere by being the best way to pay and be paid.

Explore what we do

Building a future with us

Discover open roles and join a people-centric company where you can invest in your career.

Learn about Careers at Visa