Improve Consumer Payment Experiences with Visa+ Aliasing

Credit card numbers. Routing numbers. Account numbers. When it comes to getting money from point A to point B, sensitive personal information is often exchanged behind the scenes. Whether paying a friend, ordering takeout, or shopping through an online marketplace, consumers appreciate the simplicity and convenience of connected digital payments through third party apps and banking portals. But despite the ease, many still worry about safety when sharing their bank account credentials and other personal information online. 59% percent of surveyed consumers say trust in a financial institution’s ability to protect their assets is an important factor they consider when it comes to having their account credentials shared with another party, and 42% percent of surveyed consumers are concerned that fraud risks increase when third parties have access to their bank account credentials.¹

With the help of Visa’s alias enabled payment capabilities, consumers don’t have to choose between convenience and security. Visa+ Aliasing offers capabilities for clients to link an identifier, such as mobile phone number and e-mail address, to a payment credential such as a card or bank account. With the help of Visa+ Aliasing, clients can help people pay and be paid without exposing sensitive banking information.

Alias-based payments can benefit both consumers and the financial institutions that serve them

Enabling Visa+ Aliasing can help create a better payment experience—and improve protection of privacy—for both the sender and the receiver for a variety of use cases, including P2P (peer-to-peer payments), loan disbursements, and cross border remittances.² For example, if a person in the U.S. wants to send money to a family member or friend in Mexico using his financial institution’s mobile payment app, a financial institution that has enabled Visa+ Aliasing can help its customers verify that a person is sending money to the correct recipient without needing to know the recipient’s card, bank account, or routing number.

Additionally, Visa+ Aliasing offers capabilities for banks and financial institutions to expand their reach by connecting to local and remote directories. With the help of Visa Directory Network Manager, it is possible for financial institutions to connect a phone number or email to a payment credential—either a bank account or card—stored in an external directory or directories. If an alias exists in multiple directories, a resolution engine can determine how to resolve it based on certain criteria like the recipient’s choice of a preferred credential. And because it’s cloud-based, the service can be deployed globally, which can help meet data localization requirements. Watch our video to learn more about how Directory Network Manager works.

Visa is removing barriers with global interoperability

Many of today’s alias directories are proprietary, local, and not interoperable. These closed-loop systems can slow or halt new payment flows. Visa+ Aliasing can help bring innovation, flexibility, and scale to financial institutions. With Visa’s help, financial institutions can benefit from global interoperability between participating alias directories.

For example, YellowPepper, A Visa Solution, partnered with banks in Peru to launch PLIN, a mobile P2P transfer service that enables customers to transfer funds in real-time,³ free-of-charge using a recipient's phone number with Visa+ Aliasing technology. The solution is currently being deployed by 8 banks, with over 9 million users registered in PLIN.

Convenience, simplicity, flexibility, and continued innovation are the cornerstones of Visa+ Aliasing. Rather than being limited to a single directory, Visa+ Aliasing clients around the world have access to an ever-evolving ecosystem of secure networks that help make an improved payments experience—for both financial institutions and people—possible.

Read more about Visa+ Aliasing

1. PYMNTS, “Sharing Bank Account Credentials With Third Parties: Convenience Versus Security.” Nov 2021 https://www.pymnts.com/wp-content/uploads/2021/11/PYMNTS-Sharing-Bank-Account-Credentials-With-Third-Parties-November-2021.pdf (Case studies, comparisons, statistics, research and recommendations are provided “AS IS” and intended for informational purposes only and should not be relied upon for operational, marketing, legal, technical, tax, financial or other advice. Visa neither makes any warranty or representation as to the completeness or accuracy of the information within this document, nor assumes any liability or responsibility that may result from reliance on such information. The Information contained herein is not intended as investment or legal advice, and readers are encouraged to seek the advice of a competent professional where such advice is required.).
2. Use cases are for illustrative purposes only. Program providers are responsible for their programs and compliance with any applicable laws and regulations.
3. Actual fund availability depends on receiving financial institution and region.