The two Red Bull Technology Formula One teams came together for an electrifying moment at the F175 Season Launch at The O2 in London. The Visa Cash App Racing Bulls (VCARB) and Oracle Red Bull Racing teams unveiled their new liveries and driver lineups at the historic, first-ever season launch, celebrating the sport’s 75th anniversary and drawing over 15,000 F1 fans, celebrities, influencers, team personnel, and executives.
A groundbreaking partnership enters its second year
Last year, Visa, with partner Cash App, made history by becoming the title sponsor of the Visa Cash App RB Formula One Team, securing corresponding title sponsorship on the F1 Academy team entry and with Visa becoming an official partner of Oracle Red Bull Racing Team (ORBR).
“Visa’s partnership with Red Bull Technology aims to engage and inspire a passionate, ever-growing next generation of fans around the world,” said Frank Cooper, Visa’s Chief Marketing Officer. “Our inaugural season underscored our belief in the power of small steps, showcasing that every race and event is an opportunity for personal and professional progress. We’re ready to kick off the 2025 Formula One season with new liveries, new drivers and a continued focus on uniting athletes, clients and fans through unique experiences on and off the track.”
New livery and driver lineup
The 2025 season brings a fresh change for Visa Cash App Racing Bulls as they unveiled their new all-white livery, with the Visa brandmark front and center. Yuki Tsunoda joins VCARB for another season, bringing his top-level experience, and skill back to the team. Additionally, the team welcomes 20-year-old French-Algerian Isack Hadjar, who has quickly established himself as one of the most exciting young talents in motorsport, making him the 17th driver to be promoted to a full-time F1 race seat from the Red Bull Junior Program.
Fellow Red Bull Junior Program graduate and former VCARB driver Liam Lawson, 23, has been promoted to Oracle Red Bull Racing for the 2025 season, where the New Zealander will race alongside four-time defending F1 world drivers’ champion Max Verstappen.
Connecting sporting worlds on social media
Notably, Visa hosted Olympic skateboarding medalist, and Team Visa athlete Sky Brown at F1 75 Live at The O2. Fans can follow Sky’s journey as she becomes a VCARB and Oracle Red Bull Racing fan in real time on Visa's Instagram and TikTok. Visa has a long history of supporting and empowering athletes and believes athletes have the power to tell their own stories, transform fans into a community and generate commerce through their own creations. Bringing a Team Visa athlete like Sky into the world of VCARB and Oracle Red Bull Racing team is one example of how Visa is inspiring and making connections across different sports and communities.
Empowering creators this motorsports season
This season, VCARB is once again integrating creators into the racing world through its Creator Platform. This initiative offers opportunities for designers, photographers, videographers, DJs and more to showcase their skills during race weekends, creating a vibrant and dynamic environment.
Similarly, Visa supports creators as they navigate the digital commerce landscape. Acknowledging the critical role that creators play in shaping culture and commerce, Visa recognizes them as small businesses. Creators produce content that entertains, engages and educates global communities in powerful new ways. Therefore, Visa provides these creators with the same financial tools, resources and products available to small businesses worldwide, ensuring they can securely pay and be paid.
Stay tuned for more exciting updates as we embark on this thrilling new chapter this 2025 Formula One Season! Learn more about Visa and Red Bull teams’ global partnership here.