In the U.K. alone, for example, 39 percent of people have less than £1,000 (~$1,350) in savings accounts.⁴ In the U.S., 2024 research published by PYMNTS Intelligence reported that 62 percent of people were living paycheck to paycheck.⁵ And in India, household savings fell for the third consecutive year in 2024.⁶
“Employees can experience a higher level of financial health because EWA can supply money when it’s needed, instead of someone either going without until payday or turning to other, more expensive options,” Hawkins said. “Employers benefit if employees experience less financial distress.” If an employee has poor financial health, it’s likely to have a negative effect on their mental health⁷ and also impact their performance at work. And a stressed worker is likely to be less productive, according to the Society for Human Resource Management.⁸
Along with providing cash advances, EWA companies are expanding their range of services to include savings, where a portion of a worker’s paycheck is automatically put into a savings account. Another service tackles budgeting, where an EWA app shows how much someone has to spend after their bills are paid.
An “amazing” advance
Hawkins, who in addition to teaching is an attorney at Daniels and Tredennick, was also struck by the way these new pay-on-demand firms recoup wage advances. “What was particularly interesting to me was the ability of EWA companies to tap directly into employees’ paychecks,” he said, “because it offered such an amazing way to collect repayment.”
EWA companies are likely to have access to rich data on how much an employee earns, as well as their working hours — information that payday lenders are unlikely ever to see — which helps the EWA firm analyze an employee’s ability to repay the advance.
“Even fintechs using sophisticated credit risk analyses don’t have direct access to that type of information,” Hawkins said. Having it means that employees using EWA services “almost never” default on repayments: “My interviews with companies in this market confirm that their losses from nonpayment are extremely low.”
By contrast, payday lenders have “serious problems” with not being paid back, according to Hawkins, which in turn means they charge borrowers a higher fee. They may also have stores to maintain and many staff to pay. In comparison, EWA apps have lower operating costs, and use technology to make smart decisions on advances.