Company News Visa’s new film "Typewriter” celebrates everyday progress through each transaction

Films are designed to do more than tell a story — they create an experience, weaving together visuals and dialogue to bring narratives to life. At Visa, Everywhere You Want To Be became an iconic tagline, encapsulating our purpose to uplift everyone everywhere by being the best way to pay and be paid.

Our next brand campaign, "Typewriter," embodies the philosophy that progress is more than just the destination. It’s about who you’re becoming along the way. Follow the journey of a young woman as she uses each Visa transaction to unlock her potential — whether it's becoming a screenwriter, a chef, an entrepreneur, or a travel writer — every purchase has the potential to fuel her rise.

A moment of cultural significance

As we celebrate the realization of creative dreams, “Typewriter” will broadcast on ABC during the 97^th Oscars® on Sunday, March 2.

By airing the film during the Oscars, we are able to mirror our protagonist’s journey, reinforcing the connection between every transaction and the steps toward success. “Typewriter” is also now streaming across various online platforms.

Reimagining "Everywhere You Want To Be"

From the moment our protagonist buys her first typewriter to the day she becomes a successful screenwriter; every tap and click marks a step in her inspiring life story, proving that opportunity is just a transaction away. Through the release of “Typewriter,” we’re breathing new life into our brand tagline to reflect the aspirations of modern consumers. It’s not just about where you’re going; it’s about who you’re becoming.

Our “Prodigies” film released last year highlighted the power of small steps toward achieving our goals. Expanding on this, "Typewriter" showcases how Visa helps facilitate everyday progress through each transaction — empowering you to take the steps necessary to make your goals a reality.

That one purchase

Following the success of the #TakeOn2025 social series, Visa will continue to celebrate everyday progress on social and through short film. We are collaborating with creators to develop engaging content on Instagram and TikTok, focusing on personal stories about "that one purchase" that set them on the path toward who they want to be.

While “Typewriter” brings the power of small steps to life through everyday transactions, look out for our soon-to-be-released :15 films, which illustrate Visa’s wide acceptance, security, and trust worldwide. The films focus on travel, everyday spending and e-commerce, showcasing the diverse ways Visa enables progress and supports your journey.

Join us as we continue to evolve and innovate our brand, reinforcing our commitment to being everywhere you want to be and also empowering you to become who you aspire to be, one transaction at a time.